Win Your Target Market

One mind for EACH target segment:

$
> "Create audience minds for:
>
1. Enterprise - /path/to/enterprise-calls.vtt
>
2. Mid-Market - /path/to/midmarket-calls.vtt
>
3. SMB - /path/to/smb-calls.vtt"

Training: 5-15 minutes per segment

Ask EACH segment mind the same question:

$
> "We're launching a campaign with [messaging].
>
Would this resonate with you? What would make
>
you convert vs. scroll past?"

You’ll know:

• Enterprise priorities vs. SMB priorities
• What drives conversion by segment
• Which messaging works where
• How to optimize for each

Launch segment-specific campaigns:

• Enterprise: Security + compliance messaging
• Mid-Market: ROI + scale messaging
• SMB: Affordability + ease messaging

Higher conversion. Better ROI per segment.

Upload transcripts from your ideal customers:

$
> "Create audience mind for ideal customer profile
>
using /path/to/icp-interviews.vtt"

Training: 5-15 minutes

$
> "We compete with [Competitor]. They focus on [their positioning].
>
We're positioning as [our positioning]. Which would resonate
>
more with you? What would make you choose one vs. the other?"

Discover:

• What actually differentiates in their eyes
• Which positioning wins attention
• What proof points build credibility
• Where competitors are vulnerable

Position based on what audience actually values:

• Lead with differentiation that matters
• Address competitor weaknesses
• Build credibility with right proof points

Stand out. Win competitive deals.

The challenge: Launching new product in competitive market

How minds help:

• Predict which positioning wins attention
• Test messaging across multiple segments
• Identify early adopter characteristics
• Know which channels each segment prefers

Action: Test launch strategy with segment minds. Optimize before spending launch budget.

Outcome: Successful launches with higher adoption and less wasted spend

The challenge: Expanding into new market segment

How minds help:

• Predict if current messaging resonates in new market
• Understand new segment’s different priorities
• Test positioning adjustments needed
• Identify barriers to adoption in new market

Action: Create minds for new market segment. Test before expansion investment.

Outcome: Successful market expansion with segment-specific approach

The challenge: Optimize pricing and packaging for multiple segments

How minds help:

• Predict willingness to pay by segment
• Test pricing anchoring and messaging
• Understand price sensitivity vs. value sensitivity
• Know which tier each segment chooses

Action: Test pricing strategies with segment minds before launch.

Outcome: Optimized pricing that maximizes revenue per segment

The challenge: Repositioning brand in market

How minds help:

• Predict how existing customers react to new positioning
• Test if new positioning attracts target segments
• Understand risks of alienating current base
• Know which messaging bridges old and new

Action: Test repositioning with existing and target audience minds.

Outcome: Successful repositioning that grows market without losing base

The challenge: Which channels and messaging work for each segment

How minds help:

• Predict which channels each segment uses
• Test messaging variations by channel
• Understand content preferences by segment
• Know which CTAs drive action per channel

Action: Predict channel preferences and test messaging per channel.

Outcome: Optimize channel mix and messaging for maximum ROI

The challenge: Creating new category requires education

How minds help:

• Predict how audience understands new category
• Test which framing makes category clear
• Know what comparisons help vs. confuse
• Identify evangelists vs. skeptics

Action: Test category messaging and education approach.

Outcome: Successful category creation with clear positioning

Multi-segment market?

• Create mind for each segment
• Predict segment-specific responses

Competitive market?

• Create target audience mind
• Test competitive positioning

For each segment:

$
> "Campaign messaging: [your messaging].
>
Would this resonate with you? What would make you convert?"

For competitive positioning:

$
> "We compete with [Competitor]. We position as [positioning].
>
What would make you choose us vs. them?"

Multi-segment: Target each with optimized messaging

Competitive: Position based on what actually differentiates

Result: Higher conversions, better ROI, competitive wins